The Mobile “Train” Is Departing the Station

departing-the-station

Get On or Be Left Behind!

“Nearly 40% of Web traffic will come from mobile devices this year!”

“American workers spent an average of 10 hours each week on their smartphones doing work outside of business hours.”

“The train is leaving the station. 85% of business leaders believe mobile is important, and 64% report increasing their mobile spend this year.”

Mobile transformed how we do nearly everything. Americans use their smartphones for a long list of tasks—from getting directions, to researching and shopping for a product, to getting healthcare information, to searching and applying for jobs. One-third of website traffic worldwide came from mobile devices, and this number is expected to jump to nearly 40 percent this year.

It’s B2C and B2B

The impact of mobile is being felt not only in the B2C sector, but also in the B2B arena. Over one-third of U.S. workers spent over 10 hours each week on their smartphones doing work outside of normal work hours. It is also woven into the purchase research process. Check out what B2B buyers report when it comes to how often they use their mobile devices when formulating a purchase decision:

  • 19% use mobile more than 75% of the time
  • 37% use mobile 50% to 75% of the time
  • 31% use mobile 10% to 49% of the time
  • 13% use mobile less than 10% of the time

SMB Laggards

Despite the rapid adoption of mobile by consumers and businesses alike, the vast majority of small and mid-sized businesses (SMBs) are playing catch up. It starts with your website. More than half of SMBs do not have responsive websites. With nearly half of buyers using their smartphones to research purchase decisions, businesses without mobile-friendly websites are at a serious disadvantage. The takeaway: if you do not have a responsive website, you need to get one now. Prospects and customers are walking out your digital door and will never return!

Convincing business leaders that mobile is important does not seem to be the problem. Three-quarters of SMBs agree that mobile solutions and apps would have a positive impact on their businesses. However, an astounding 85 percent do not have a mobile solution or app. When it comes to mobile apps, evidence shows businesses are missing substantial business opportunities, with individuals checking their mobile phones at least once per hour and spending 90 percent of the time using installed mobile apps.

Building Your Use Cases

So what are the reasons for this discrepancy? Half of business leaders indicate they are unsure where to start, and another quarter express that they simply do not have the time or resources.

Businesses cite a number of use cases when it comes to developing mobile apps. Some of the more prevalent include the ability to engage nearby customers with location-based push notifications, reward points and incentives, and in-app e-commerce and customer service. In some cases, SMBs are delivering new product offerings via mobile apps.

Playing Fast Catchup

There is hope for businesses that are standing at the train station and watching the caboose of the mobile train fade into the distance. Technology disruption shrank the mobile-entry point, in terms of cost and ease of development. Having worked with various businesses to build fully responsive websites as well as develop and build mobile apps, Reverbant possesses the knowhow to help businesses navigate the mobile landscape and ensure that your investments achieve the desired outcomes.

For a more in-depth look at mobile opportunities, check out our eBook “Digital Transformation Made for Small Businesses: Four Areas of Opportunity.” Or simply give us a call at +1-925-322-0268.