Author: randyk

Maintaining a Low Altitude of E-Commerce Personalization

E-Commerce Personalization Experiences Personalization of marketing experiences is the name of the game. It involves multiple channels and requires integration across each of them. Companies that deliver personalized digital experiences for their customers generate double-digit returns on their marketing programs. This also extends to e-commerce experiences. E-commerce platform providers like Demandware and Shopify enable B2C […]

Eight Tips for Better UI/UX Design

User interface (UI) design refers the practice of designing software and machine interfaces focused on maximizing user experience (UX). It covers everything from computers, to home and office appliances, to mobile devices, to various other electronic devices. The objective is to design products that are intuitive, easy to use, and simple to interact with. Yet […]