Category: Business Intelligence

Maintaining a Low Altitude of E-Commerce Personalization

E-Commerce Personalization Experiences Personalization of marketing experiences is the name of the game. It involves multiple channels and requires integration across each of them. Companies that deliver personalized digital experiences for their customers generate double-digit returns on their marketing programs. This also extends to e-commerce experiences. E-commerce platform providers like Demandware and Shopify enable B2C […]