Category: Technology

The Internet of Things (IoT) Meets the Ranch

FarmIT App Offers Cost-Effective Livestock Management Alternative The potential IoT universe is much larger than most machine-to-machine communications when all of the different sensors scattered around the world are factored into the equation.  Gartner predicts there will be 25 billion things connected to the Internet by 2020. With FarmIT, ranchers, feedlots, dairies, as well as […]

Digital Paradigm Shift Transforms Customer Service

Five Principles to Use as Your Navigational Guide “It is 6x to 7x more difficult to acquire a new customer than to keep an existing one.” “82% of customers are likely to stop spending with a company as a result of a bad customer service experience.”  “Customers want consistent experiences across all engagement channels—social, live […]

Maintaining a Low Altitude of E-Commerce Personalization

E-Commerce Personalization Experiences Personalization of marketing experiences is the name of the game. It involves multiple channels and requires integration across each of them. Companies that deliver personalized digital experiences for their customers generate double-digit returns on their marketing programs. This also extends to e-commerce experiences. E-commerce platform providers like Demandware and Shopify enable B2C […]

Eight Tips for Better UI/UX Design

User interface (UI) design refers the practice of designing software and machine interfaces focused on maximizing user experience (UX). It covers everything from computers, to home and office appliances, to mobile devices, to various other electronic devices. The objective is to design products that are intuitive, easy to use, and simple to interact with. Yet […]

The Mobile “Train” Is Departing the Station

Get On or Be Left Behind! “Nearly 40% of Web traffic will come from mobile devices this year!” “American workers spent an average of 10 hours each week on their smartphones doing work outside of business hours.” “The train is leaving the station. 85% of business leaders believe mobile is important, and 64% report increasing […]

Big Data for the SMB

Six Analytical Models for Producing Different Business Insights “SMBs that capture and analyze data realize a 29% increase in profits.”  “Only 12% of aggregate data—structured and unstructured—is used by businesses.”  “Tactical and strategic objectives are placed on top of the type of business outcome to produce six analytical models.” Top-performing small and mid-sized businesses (SMBs) […]